WELCOME TO TIDAL-WAVE IMC

AN INTERNATIONAL MARKETING AND SALES AGENCY

we are an international marketing and sales agency with 18 years of experience
we have developed a proven marketing and sales methodologies to help companies expand their market scope and go international.

Working with Tidal-wave IMC can be an ideal way to launch new products with minimal costs.
Working with us to sell your products will be the most cost-effective, quickest and lowest risk route to market.

Challenge

As Globalization becomes a great factor in the market, and more consumers are buying online- SMB companies are being threatened by the competition targeting their current channels

Consequently, SMB’s are seeking a way to grow their scope of business activity and diversify their markets in order to be able to compete with the increasing competition.

International markets have become more and more aggressive. Manufacturers and developers are now facing multiple obstacles in their attempt to distribute their products and services worldwide. Intermediate companies looking to diversify their channels, are facing challenges like entry-level product prices, strict regulations, localization demands, extremely expensive marketing expenses, financing, and draconic contract terms from the retail channels like RMAs, Right of Return, payment terms and more.

Often, being approached by CEOs/ Directors of SMB companies- we hear about the extremely high investment they have made in their Bus-Dev units, which have ended up with unsatisfactory results. Taking into consideration the challenges mentioned above- we aren’t surprised.

Method

Over the course of the last 18 years of his international activity- Mr. Dotan Newman, head and founder of Tidal-wave IMC have developed a unique Bus-Dev method:

spend low cost tools like amazon vendor’s analysis, social networking and Beta markets in order to lower the risks and initial investments.
Only after getting an understanding of the figures, would we recommend spending resources like sending sales managers to shows and potential customers for initial assessment.

How does the Bus-Dev plan work?

  • Initial observation of the company and its product lines.
  • Analyze the product lines with new marketplace tools available to top sellers on Amazon
  • Identify the added value the products can bring to the markets.
  • Check the size and the scope of the company to ensure capacities
  • Articulate action plan with respect to finance, production, operation, marketing and sales aspects.

In the diagram below you can see the systemic flow chart we have developed  
⇒ our Method will help reduce cost and increase chances to succeed:

company analysis

product line analysis

product benchmarking

potential customers identification

Strategy and Action plan

Marketing material to support action plan

marketing funnel
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  • channel A
  • contracts
  • sales
  • channel B
  • contracts
  • sales
  • channel C
  • contracts
  • sales

Social Networking and Retail Mapping

Having a good product isn’t enough! In order to maximize your profit- you need to find suitable partners in the targeted market. Working closely with our partners

we have mapped more than 30 major retail markets worldwide

This extensive knowledge of the local retail channels, helps us sort out most of the irrelevant factors in the industry and target the most suitable potential partners. Market mapping generates a deeper understanding of possible futures defaults in the process and predict the source of problems by examining related variables.

We have over 8,000 contacts in 30 major markets: distributors, wholesalers, integrators, dealers, retail chain buyers, agents, and business developers. Our market scope ranges from the USA, Germany, Benelux, Dubai, Singapore, Poland, Korea, Italy, the UK, Russia, Australia and more.

This extensive client base helps us target and communicate most relevant contacts in a short amount of time. Feedback from local partners is processed, analyzed and implemented into our marketing funnel process. A Deep understanding of the client’s needs also helps us eliminate future mistakes and avoids high-risk exposure.