As a result of the effectiveness, relatively low costs and the great exposure we get from the online channels – we usually recommend to begin developing online channels simultaneously with engaging the conservative offline retail channels.
The international platforms, mainly at amazon.com- nowadays, are much more than just platforms to sell goods. Using the analysis tools on amazon can help identify new trends, reach out to a new audience, and rectify current products.
Our online staff, led by Mr. Dotan Newman, have signed up more than 12 contracts with TIER2 online platforms: 4 marketplaces of Groupon in Europe, Cdon.se (Nordics), C-discount (France), Allegro (Poland), all amazon Europe, ibood.com, bol.com (Benelux) Jumia.com (Nigeria) and more.
Amazon.com: our online team has successfully promoted 6 different product lines. All products are at the mass market segments, facing the highest level of aggressive competition. In every industry we have launched a new line, we usually positioned at the high top 3-5 sellers. There are very few online teams that can show that level of success. In fact, as have recently published by Amazon officials – out of the 2.5M active vendors on Amazon.com, only 2500 vendors sell more the 1M$ annually. Around 80% of the 1M$ club sell A brand products using the “Buy Box” Amazon feature. Only 500 private label sellers sell annually more than 1M$.
“The Numbers don’t lie”. Our team definitely positioned itself with the best of the top-notch Amazon sellers- worldwide!